‘BREW BETTER’ IS OUR COMMITMENT TO
DO GOOD BY OUR PLANET & PEOPLE
We get it, beer alone isn’t going to save the planet. But we have some ways to make every sip a step towards making a positive impact. And hopefully along the way we’ll inspire others to reimagine how they do business too. We are proud of our achievements to date, but there is lots more to do.
OUR 4 WAYS TO ‘BREW BETTER’
GOOD BEER THAT GIVES BACK
We believe that collective change is powerful, together 1% for the Planet member companies and individuals have given more than $365 million and counting. We have proudly joined the global 1% for the Planet movement. Protecting our planet is a no brainer which is why we take small steps every day to be 1% better.
We donate 1% of our revenue from all on-tap and pack sales of Extra Refreshing Ale, Pacific Ale and Pale Ale. Through 1% for the Planet, we can partner with great non-profit organisations that are helping to fix big environmental problems, while continuing to brew great beer and to ensure that the fun we have today can continue.
Some other 1% for the Planet members you may know: Patagonia, Auguste the Label, Arnhem Clothing, Thrills. Find more 1% for the Planet member companies here.
1% FOR THE PLANET
USING BUSINESS AS A FORCE FOR GOOD
To keep us transparent and accountable, we are proudly B Corp certified. B Corp is a rigorous independent certification where companies must prove their credentials across impact areas spanning environment, community, governance, workers and customers. It makes us look holistically at our impact and purpose. 4 Pines has been B Corp since 2017, and we are one of only three B Corp breweries in Australia, and 32 breweries globally.
Next time you see us (or other brilliant businesses) wearing the B Corp badge, know it means we are determined to use business as a force for good. B Corp is the real deal.
We aim to be a commercially sustainable, long-term business. We know from experience that these aims are achieved with purpose and impact at the heart of decision making.
Find out more about B Corps and what it means to be one here.
LOOKING AFTER OUR PLANET
WE’RE A BUNCH OF ZERO WASTE DREAMERS COMMITTED TO FINDING WAYS TO CONSERVE NATURAL RESOURCES.
The environment is very important to us as we rely on water to brew our beer and soil to grow our hops and malt. Additionally, as a company with a manufacturing arm we use a lot of resources. We understand that we have a large impact on the environment and are always finding new ways to be water, energy, and resource efficient. We take our roles as stewards of Earth very seriously.
We are focused on reducing the impact at our breweries, HQ and venues. This takes on many forms, such as reducing all our waste streams, to sourcing more locally produced ingredients. We currently recycle about 70% of our waste and have strategies in place to reach zero waste to landfill. We also source our merchandise with our ‘Brewed Better’ ethos in mind and choose to purchase from 1% For the Planet member companies and B Corps when possible.
We are also stepping into the carbon reduction world; we have an audacious goal to become carbon neutral by 2030. We are taking a slow and steady route as we think it is important to reduce our carbon and offset only where a reduction just wouldn’t be feasible.
ALL ARE WELCOME
Good beer needs good people; therefore, we make sure that our people are happy, safe, and growing while nurturing and creating warm and welcoming relationships with the wider community. We are committed to helping our people be the best they can and helping communities stay resilient.When we talk about our people, we mean everyone that works at 4 Pines: our casual, temporary, full, and part time people.
Our community encompasses groups and organisations we volunteer and donate to, our supply chain, people who enjoy our beers at our venues or at other places, the B Corp community, the 1% for the Planet community and so many other groups.
We also have a soft spot for groups and organisations who are working in areas across water, renewable energy, and communities in and around agricultural areas, making this part of our community too.