1% FOR THE PLANET

We believe that collective change is powerful, together 1% for the Planet members have given $435 million and counting to non-profit environmental organisations, committed to helping the future of our planet.

As a member of 1% for the Planet, we donate 1% of all sales revenue from our Pacific Ale, Pale Ale, Extra Refreshing Ale & Ultra Low.

Since 2021 via 1% for the Planet we have supported the following organisations to do good;

Take 3 for the Sea who are on a mission to rid plastic from our oceans.

Organic Matters Foundation educating farmers on regen agriculture practices in the South Pacific.

Good 360 helping assist disaster affected communities.

Landcare Australia who actively care for the land & water that sustains us.

In partnership with Landcare Australia we have to date undertaken the following projects

During ’21 & ’22 we planted 3000 native trees, plants & shrubs along the creek bed at our good mates & suppliers farm, Ryefield Hops. In time this will provide a corridor for native fauna and a place where nutrients can be captured by the local landscape as opposed to being washed off down the river and towards the ocean. It will also encourage wildlife and insects back to the local area to protect the hop farm from pests that may affect hop yields and improve soil health, protecting the crop from diseases such as mildew. Talk about a win, win, win, win situation.

In ’22 we planted 44 444 carefully selected native trees, plants & shrubs at Cape Jervis on the Fleurieu Peninsula, SA. The large area spanning almost 100 acres was seeded with carefully selected species that in time will enhance landscape connectivity, improve biodiversity & provide long term habitat for threatened species including the glossy black cockatoo.

 We are excited to soon announce our ’23 planting location, delivering another 44 444 native trees, shrubs & grasses to an Aussie community.

Other 1% For the Planet business partners you may recognise include Patagonia, Koala, Keep Cup, Boody, Heaps Normal, Single O and Freshwater Brewing.

Learn more about 1% for the Planet here.

“This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet.”  Yvon Chouinard (Founder of Patagonia and 1% for the Planet)