4 Pines Partners with The Common Good Company on Sustainable Apparel Drop

4 Pines has partnered with fellow B Corp, The Common Good Company on a new range of ethically & sustainably sourced threads.

Did you know it takes 2700L of water to produce a single cotton tee shirt? That's the amount of drinking water the average human consumes in 3 years.

Stats like these encouraged founders of The Common Good Company to look at more sustainable ways to produce apparel.

Like 4 Pines, they're on a mission to use business as a force for good.So what does that mean in practice?The Common Good Company uses 100% recycled materials in our apparel.They produce our merch in certified green factories, powered by 100% renewable energy.Through a closed loop water recycling system in their production sites, they have saved over 46 million litres of water (18 olympic swimming pools!)They practice ethical labour conditions & fair living wages.In short, by picking up our new merch, you are helping 4 Pines and The Common Good Company to provide sustainable apparel for our planet.Find out more about The Common Good Company here.Sources:National Cotton Council of America, The Cotton FoundationUNEP, Global Fashion Agenda, Science Advances, and the Ellen MacArthur Foundation,