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Fresh in Season IPA

Fresh In Season IPA’s Drink Best. But Why?


You don’t age your bread (also made of barley) you eat it steaming, straight out of the oven. Drink beer fresh, go back, buy some more and drink that fresh too.

There are very few beers that improve with age (that’s another story for another time) but IPA’s and in particular 4 Pines philosophy on its own IPA is all about FRESHNESS and IN SEASON.  

What makes hoppy IPA’s so exciting to drink are the hops.

Hops are a flower and once picked the flavor and aroma producing oils and acids in hops begin to deteriorate with exposure to time, oxygen, light and heat – that is whether they are already in your beer or still a raw hop ready to be brewed with!

Hops are picked annually in the Southern Hemisphere and annually in the Northern Hemisphere, roughly 6 months apart. So if your IPA recipe is the same year round, just before the next seasons hops are ready to be harvested, conceivably you are drinking hops up to 12 months old.

That’s where the “FRESH IN SEASON” part comes in for 4 Pines IPA.
We ensure that every 6 months around the time of the latest hop harvest (northern or southern hemisphere) we are constantly evolving our IPA recipe to ensure there is a focus on putting the freshest hops from around in the globe in your glass.

And as for “FRESH” we make just enough of 4 Pines IPA at once and make sure it is sent out of our brewery to bottle shops and pubs straight away, to do our part to ensure that only the very freshest IPA is reaching thirsty IPA drinkers mouths.

You can also help prolong the fresh taste of your IPA by keeping it in the refrigerator—it’s OK to store them at room temperature for a week or two, but not weeks or months on end. If your IPA is unrefrigerated, make sure that it’s sheltered from sunlight mostly, but also from other forms of light if you can. When certain wavelengths of UV light “strike” the hop acids in beer, the good, tasty compounds produced by hops turn into bad, nasty and skunk-like chemicals. CO

This is only scratching the surface of why drinking fresh IPA’s (and beer in general) matters, but hope we’ve highlighted a few issues and perhaps even dispelled a myth or two – such as storing beer at room temperature for a week or two is not going to hurt it.

Of course, freshness can’t make any bad beer taste good, but staleness can make even the best beers taste really bad. So put simply, go and find yourself a FRESH IN SEASON IPA and drink it NOW!